74,000+ new subscriptions
The partnership drove exponential growth for Oslo Skin Lab, taking Italy to the #1 position among all 14 of the brand’s global markets.
The Challenge
One year after launching in Italy, Oslo Skin Lab had built a solid customer base but could not move beyond its recurring subscriber plateau. Campaigns struggled to scale, while CPA kept rising as ad spend increased.
Results
The goal set for the end of 2024 was to reach 10,000 recurring subscribers, but the new strategic approach introduced by ENN Media made it possible to hit that target within the first three months of the partnership by the end of 2023. The work on creative angles, creative concepts and the full restructuring of Meta campaigns helped generate over 74,000 new subscriptions, ultimately making Italy the brand’s leading market. Started in Q4 2023, the partnership is still ongoing today and has opened the door to broader collaboration with the headquarters in other markets as well.
"Since Q4 2023, the collaboration with ENN Media has delivered strong and consistent results. Their effective approach built on clear communication, high-quality social content, and a test-and-learn strategy has enabled continuous optimization and scalable growth.From the beginning of the partnership to today, Q2 2026, the customer base has grown overall by +233%, with ENN Media’s advertising activities, in close collaboration with OSL local team, accounting for 78.6% of the total demonstrating a significant and lasting impact on business growth."
