7 sold-out dates with 6x ROAS
A collaboration that turned a new format into 7 sold-out dates, generated demand for 3 more events and delivered a 6x ROAS.
The Challenge
MasterChef Italia needed to launch a completely new format, without any historical data or benchmarks to rely on. The challenge was to validate demand and build a communication strategy capable of turning an idea into a scalable offer.
Results
The work on the project turned a completely new format into an offer capable of generating real demand from launch. Through tailor-made creatives, optimized Meta campaigns and continuous support on the operational side, MasterChef Italy achieved a 6x ROAS and sold out 7 dates. The success of the initiative led to 3 additional events and the format was repeated the following edition with the new winner, confirming both the strength of the project and its long-term potential.
“It was the first time we launched a format of this kind for MasterChef Italy and we needed to understand how to position it correctly, validating the audience's response. ENN Media supported us in avery concrete way, both on the strategic and creative side of the Meta campaigns and with operational support during some of the project's dates. The team proved to be present, reliable and quick in reading results and optimizing the work. The collaboration helped us turn a new idea into an offer capable ofgenerating real demand, reaching sold out on 7 dates.”
