+160% IG Followers | +247% CTR
A partnership that helped Klimahouse outperform the previous edition benchmarks while improving performance across Meta.
The Challenge
Klimahouse has a highly specific B2B audience and a narrow target, making it difficult to engage people effectively online. Available content was limited, so a new creative approach was needed to make Meta campaigns more impactful and effective.
Results
The new creative approach made the communication more relevant and Meta campaigns more effective. Through new creatives, more targeted content and an optimized Meta campaign structure, Klimahouse recorded 160% growth in Instagram followers, a 247% increase in CTR and a 52% increase in website traffic. The result was performance above the benchmarks of every previous edition, together with a 47% increase in newsletter subscribers and stronger, more consistent digital performance across a very highly technical and specialized B2B target audience.
"The collaboration with ENN has completely changed the way we approach campaigns for Klimahouse on Meta platforms. Their creativity and analytical attention have made our content more targeted, more alive and above all, more effective. The digital performance results speak for themselves. It has been a true partnership built on mutual trust and the desire to innovate and achieve results together."
