Black Friday ROAS +60%
A collaboration that helped DeltaHub significantly expand its creative testing and achieve the best performance ever recorded during BFCM.
The Challenge
DeltaHub needed to increase the volume of creatives being tested in order to scale more consistently. The brand had always communicated to a niche audience and struggled to identify new creative angles that could reach and engage a broader audience.
Results
The new creative approach made it possible to expand testing and develop creatives for new target audiences. By using new communication angles, a higher number of tested variations and creatives developed specifically for the promotional period, DeltaHub achieved a 60% increase in ROAS and a 30% increase in CTR. The result was its best performance during Black Friday and Cyber Monday, with content capable of reaching a broader audience and converting more effectively.
“We brought ENN on board in Q4, when everything was moving fast and we needed extra creative support. They really made a difference. The creative assets generated a 60% higher ROAS and a 30% increase in CTR. Communication was straightforward, turnaround times were fast and working with them was a real pleasure. It felt like having a true extension of our team."
