125% ROAS Increase
A partnership that helped Città del Sole break through a growth ceiling, delivering the best annual performance in the account’s history.
The Challenge
Città del sole was in a stagnant phase with ROAS between 1.7 and 1.8, low CTR and creatives that fatigued quickly. The constant launch of new products made testing more complex and prevented campaigns from scaling effectively again.
Results
The work on the account helped break a months-long period of stagnation and bring performance to the next level. By creating new creative angles, new communication concepts and a new strategy for Meta campaigns, Città del Sole achieved a 125% increase in ROAS, a 30% reduction in CPA and a 45% increase in CTR. The result was the best annual performance in the account’s history, with a structure that was finally more efficient, easier to interpret and better able to scale over time. This built a solid foundation for growth.
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"After several attempts, we finally found the right partner. The team is well organized and easy to work with, yet agile enough to handle changes. Performance has improved, our profiles have grown, and together we are building an effective strategy to continue growing and telling our brand story in a creative and engaging way. The experience with the team has been fantastic: their availability, speed, and readiness to tackle daily challenges convey a true sense of partnership and reliability."
